WeShouldDoItAll — Nike Zoom Sculpture
Nike Zoom Sculpture

For the launch of Nike’s Air Zoom Pegasus 31 and the 40th annual Prefontaine Classic in Eugene Oregon’s historic Hayward Field, WSDIA was asked to create a sculpture reflecting the shoe’s performance and speed. The Pegasus 31 is engineered to be highly responsive and quick off the ground. Upon impact, Zoom Air tensile fibers release their tension and snap back to their original state—generating responsive propulsion. Made of 80 airbrushed and dynamically curved steel rods, the "Groundswell" sculpture captures and suspends in time, the action of speed propulsion.

Client:
Nike

Creative Direction:
Nike North America Brand Design (NABD),
Byron Merritt & John Moon

Fabrication:
Gallagher, Portland

Photography:
Charles Chestnut

WeShouldDoItAll — Nike Zoom Sculpture
 
WeShouldDoItAll — Nike Zoom Sculpture
 
WeShouldDoItAll — Nike Zoom Sculpture
 
WeShouldDoItAll — Nike Zoom Sculpture
 
WeShouldDoItAll — Nike Zoom Sculpture
 
WeShouldDoItAll — Nike Zoom Sculpture
 
WeShouldDoItAll — Nike Zoom Sculpture
 
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WeShouldDoItAll — Nike Zoom Sculpture
WeShouldDoItAll — Nike Zoom Sculpture
WeShouldDoItAll — Nike Zoom Sculpture
WeShouldDoItAll — Nike Zoom Sculpture
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