WeShouldDoItAll — Nike Cold Weather Case
Nike Cold Weather Case

Under a tight timeframe of just two days, Nike asked WSDIA to design a case for their NFL pro athletes. After brainstorming, sketching, and researching materials and fittings, WSDIA arrived at three directions. The chosen concept, ‘Gridiron’, was a mix of triangular geometry and battle armor encompassed in duffle bag form. The exterior case was made from dibond/aluco-bond, and the interior cut foam that held the Nike product was custom CNC waterjet cut foam.

Creative Director:
Kevin Wolahan, Nike NABD

Fabricator:
Brooklyn Guild

Photography:
Mo Daoud

Post-Production:
Portus Imaging

WeShouldDoItAll — Nike Cold Weather Case
 
WeShouldDoItAll — Nike Cold Weather Case
 
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