WeShouldDoItAll — Nike Kevin Durant X
Nike Kevin Durant X

WSDIA helped Nike Basketball introduce the Kevin Durant X—the perfect crossover shoe, with the ability to stand out on or off court. The shoe's versatility simply reflected KD's game. Always ready: indoor, outdoor, rooftop or blacktop, morning, noon and night, 24/7. KD is the modern-day gym rat. All Ways / Always.

Juxtaposing the outdoor game versus indoor game, led the overall direction through photography, materials and the like.

Creative Director:
Michael Spoljaric

Art Director:
Everett Vangsnes

Renders:
Pixel Pool

Intro Image:
David Emmite

WeShouldDoItAll — Nike Kevin Durant X
Final attract window
WeShouldDoItAll — Nike Kevin Durant X
Secondary window
WeShouldDoItAll — Nike Kevin Durant X
WeShouldDoItAll — Nike Kevin Durant X
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Representations of retail window concept
WeShouldDoItAll — Nike Kevin Durant X
Connect table
WeShouldDoItAll — Nike Kevin Durant X
Shoe pedestal
WeShouldDoItAll — Nike Kevin Durant X
Product display
WeShouldDoItAll — Nike Kevin Durant X
WeShouldDoItAll — Nike Kevin Durant X
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Representations of engage area concepts
WeShouldDoItAll — Nike Kevin Durant X
WeShouldDoItAll — Nike Kevin Durant X
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Realized window and engage area
Related project: Nike Kevin Durant 8.
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