WeShouldDoItAll — Marathon Kids
Marathon Kids

Marathon Kids is a running program that challenges kids to run up to four marathons (from 26.2 miles to 104.8 miles) over the course of a 3, 6 or 9 month running club season or school year. Nike partnered with the organization in 2015 and hired WSDIA to refresh the brand identity.

WSDIA created custom typography for the logo—a stencil typeface with a modern, sporty sensibility. We handled the full graphic package, messaging, and creation of photo assets, which included casting, creative direction for the shoot and working with Chicago-based photographer Marcus Smith.

Clients:
Marathon Kids & Nike NABD

Creative Director:
Rebecca Parker, Nike NABD

Photographer:
Marcus Smith

WeShouldDoItAll — Marathon Kids
 
WeShouldDoItAll — Marathon Kids
 
WeShouldDoItAll — Marathon Kids
 
1/4
Running on track
WeShouldDoItAll — Marathon Kids
 
1/3
Running in nature
WeShouldDoItAll — Marathon Kids
 
WeShouldDoItAll — Marathon Kids
 
WeShouldDoItAll — Marathon Kids
 
WeShouldDoItAll — Marathon Kids
Multi-Olympic and World Champion, Mo Farah is the first Marathon Kids Ambassador
WeShouldDoItAll — Marathon Kids