Marathon Kids — WeShouldDoItAll

Marathon Kids

Marathon Kids is a running program that challenges kids to run up to four marathons (from 26.2 miles to 104.8 miles) over the course of a 3, 6 or 9 month running club season or school year. Nike partnered with the organization in 2015 and hired WSDIA to refresh the brand identity.

WSDIA created custom typography for the logo—a stencil typeface with a modern, sporty sensibility. We handled the full graphic package, messaging, and creation of photo assets, which included casting, creative direction for the shoot and working with Chicago-based photographer Marcus Smith.

Clients:
Marathon Kids & Nike NABD

Creative Director:
Rebecca Parker, Nike NABD

Photographer:
Marcus Smith

1/4

Running on track

1/3

Running in nature

Multi-Olympic and World Champion, Mo Farah is the first Marathon Kids Ambassador

We Should Do RIGHT BY OTHERS

We Should Do GRAPHICS

We Should Do BUILDING

We Should Do THROW A PARTY

We Should Do A FIELD TRIP

We Should Do OUR BEST

We Should Do SPATIAL DESIGN

We Should Do A LIST OF WORDS

We Should Do IT EVERY DAY

We Should Do TEACHING

We Should Do EXPERIENCE DESIGN

We Should Do FURNITURE DESIGN

We Should Do VOLUNTEER WORK

We Should Do IT RIGHT NOW

We Should Do BUSINESS

We Should Do IT FOR THE KIDS

We Should Do A BREAK

We Should Do IT BETTER

We Should Do ART DIRECTION

We Should Do LUNCH AT A NEW SPOT

We Should Do IT AGAIN

We Should Do THE UNEXPECTED

We Should Do IT TOGETHER

We Should Do TYPE DESIGN

We Should Do FOR OUR WORLD

We Should Do ARCHITECTURE

We Should Do A TYPE SPECIMEN

We Should Do BIG THINGS

We Should Do IT BLACK AND WHITE

We Should Do WHAT MAKES US SMILE

We Should Do DIGITAL

We Should Do RECYCLING

We Should Do YOGA

We Should Do IT WELL

We Should Do WHAT MAKES US CRY

We Should Do LUNCH SOMETIME

We Should Do IT WRONG

We Should Do EXERCISE

We Should Do WEBSITES

We Should Do SOCIAL IMPACT WORK

We Should Do BOOKS

We Should Do BUT DON'T

We Should Do WHAT MAKES US HAPPY

We Should Do THINGS THAT SCARE US

We Should Do MORE

We Should Do WORK BY HAND

We Should Do BASKETBALL

We Should Do PROTESTS

We Should Do OR DIE

We Should Do WHAT WE CAN

We Should Do IT FOR FAMILY

We Should Do POSTERS

We Should Do IT FOR LOVE

We Should Do FOR OUR ELDERS

We Should Do THAT

We Should Do CHARITY

We Should Do SOUL FOOD

We Should Do SOMETHING NEW

We Should Do LESS INTERNET

We Should Do OUR PART

We Should Do FOR OUR COUNTRY

We Should Do GARDENING

We Should Do FOR OUR COMMUNITY

We Should Do WHAT MAKES US LAUGH

We Should Do LESS COMPLAINING

We Should Do LIFE

We Should Do COFFEE

We Should Do LESS MEETINGS

We Should Do WHAT WE WANT

We Should Do IT FOR THE PEOPLE

We Should Do MISTAKES

We Should Do A DANCE OFF

We Should Do THE UNEXPECTED

We Should Do COLLARD GREENS

We Should Do WHAT CHALLENGE US

We Should Do IT NOW

We Should Do MORE LOVING

We Should Do SMALL THINGS

We Should Do LEARNING

We Should Do LESS

We Should Do MORE TRAVELING

We Should Do RESEARCH

We Should Do BEAUTIFUL IMAGES

We Should Do MORE TIME OUTSIDE

We Should Do IT FOR YOURSELF

We Should Do WHAT MAKES US HAPPY

We Should Do EXHIBITION DESIGN

We Should Do THIS MORE OFTEN

We Should Do EXPERIMENTS

We Should Do MUSIC

We Should Do ABS DAILY

We Should Do MORE PHOTOGRAPHY

We Should Do ITERATIONS

We Should Do PRODUCT DESIGN

We Should Do THIS MORE OFTEN

We Should Do NOTHING

We Should Do OUR WORK

We Should Do ART

We Should Do IT FOR THE EARTH

We Should Do MORE DRAWING

We Should Do MORE OUTSIDE

We Should Do A LITTLE DANCE

We Should Do COLLABORATION

We Should Do MORE SMILING

We Should Do MORE READING

We Should Do DESIGN

We Should Do BRANDING

We Should Do SOMETHING

We Should Do GOOD DEEDS

We Should Do IT COLORFUL

We Should Do INSPIRING THINGS

We Should Do FOR OUR WORLD

We Should Do THAT

We Should Do RESEARCH

We Should Do LEARNING

We Should Do WHAT MAKES US SMILE

We Should Do IT FOR YOURSELF

We Should Do RECYCLING

We Should Do LESS COMPLAINING

We Should Do LESS

We Should Do MORE DRAWING

We Should Do ABS DAILY

We Should Do A DANCE OFF

We Should Do NOTHING

We Should Do INSPIRING THINGS

We Should Do LESS MEETINGS

We Should Do A TYPE SPECIMEN

We Should Do YOGA

We Should Do BRANDING

We Should Do MUSIC

We Should Do WHAT MAKES US HAPPY

We Should Do SPATIAL DESIGN

We Should Do THROW A PARTY

We Should Do PRODUCT DESIGN

We Should Do A BREAK

We Should Do SOMETHING NEW

We Should Do SMALL THINGS

We Should Do ARCHITECTURE

We Should Do WHAT WE WANT

We Should Do VOLUNTEER WORK

We Should Do OUR PART

We Should Do IT EVERY DAY

We Should Do IT FOR THE KIDS

We Should Do MORE LOVING

We Should Do GOOD DEEDS

We Should Do IT BETTER

We Should Do RIGHT BY OTHERS

We Should Do BASKETBALL

We Should Do OUR BEST

We Should Do MORE

We Should Do IT WRONG

We Should Do BEAUTIFUL IMAGES

We Should Do ART DIRECTION

We Should Do FURNITURE DESIGN

We Should Do IT BLACK AND WHITE

We Should Do IT COLORFUL

We Should Do THE UNEXPECTED

We Should Do DESIGN

We Should Do BUSINESS

We Should Do GRAPHICS

We Should Do THIS MORE OFTEN

We Should Do SOMETHING

We Should Do DIGITAL

We Should Do MORE TRAVELING

We Should Do IT FOR LOVE

We Should Do IT TOGETHER

We Should Do COLLABORATION

We Should Do IT FOR THE PEOPLE

We Should Do WHAT MAKES US CRY

We Should Do PROTESTS

We Should Do WHAT WE CAN

We Should Do FOR OUR COMMUNITY

We Should Do WHAT MAKES US LAUGH

We Should Do A LITTLE DANCE

We Should Do MORE SMILING

We Should Do MISTAKES

We Should Do EXPERIENCE DESIGN

We Should Do MORE TIME OUTSIDE

We Should Do SOUL FOOD

We Should Do THIS MORE OFTEN

We Should Do WORK BY HAND

We Should Do EXERCISE

We Should Do COFFEE

We Should Do BUILDING

We Should Do IT RIGHT NOW

We Should Do ITERATIONS

We Should Do MORE READING

We Should Do TYPE DESIGN

We Should Do IT AGAIN

We Should Do WHAT CHALLENGE US

We Should Do BIG THINGS

We Should Do OR DIE

We Should Do A FIELD TRIP

We Should Do IT FOR THE EARTH

We Should Do LUNCH SOMETIME

We Should Do COLLARD GREENS

We Should Do GARDENING

We Should Do LIFE

We Should Do FOR OUR ELDERS

We Should Do MORE PHOTOGRAPHY

We Should Do TEACHING

We Should Do OUR WORK

We Should Do WHAT MAKES US HAPPY

We Should Do EXHIBITION DESIGN

We Should Do SOCIAL IMPACT WORK

We Should Do IT NOW

We Should Do LESS INTERNET

We Should Do THINGS THAT SCARE US

We Should Do IT WELL

We Should Do LUNCH AT A NEW SPOT

We Should Do MORE OUTSIDE

We Should Do A LIST OF WORDS

We Should Do CHARITY

We Should Do ART

We Should Do WEBSITES

We Should Do BUT DON'T

We Should Do IT FOR FAMILY

We Should Do POSTERS

We Should Do BOOKS

We Should Do THE UNEXPECTED

We Should Do EXPERIMENTS

We Should Do FOR OUR COUNTRY

We Should Do SOCIAL IMPACT WORK

We Should Do BUILDING

We Should Do FOR OUR ELDERS

We Should Do WHAT CHALLENGE US

We Should Do CHARITY

We Should Do IT FOR THE EARTH

We Should Do IT AGAIN

We Should Do A LITTLE DANCE

We Should Do MORE

We Should Do DESIGN

We Should Do SOMETHING NEW

We Should Do LESS COMPLAINING

We Should Do TYPE DESIGN

We Should Do EXHIBITION DESIGN

We Should Do MORE LOVING

We Should Do LIFE

We Should Do BIG THINGS

We Should Do IT WELL

We Should Do THAT

We Should Do MUSIC

We Should Do DIGITAL

We Should Do FOR OUR COUNTRY

We Should Do PROTESTS

We Should Do SMALL THINGS

We Should Do SOMETHING

We Should Do WHAT WE CAN

We Should Do THIS MORE OFTEN

We Should Do IT FOR FAMILY

We Should Do A FIELD TRIP

We Should Do THROW A PARTY

We Should Do BEAUTIFUL IMAGES

We Should Do MISTAKES

We Should Do THE UNEXPECTED

We Should Do ITERATIONS

We Should Do IT BLACK AND WHITE

We Should Do MORE PHOTOGRAPHY

We Should Do OUR BEST

We Should Do RIGHT BY OTHERS

We Should Do ART DIRECTION

We Should Do A LIST OF WORDS

We Should Do A DANCE OFF

We Should Do IT NOW

We Should Do GOOD DEEDS

We Should Do LESS

We Should Do PRODUCT DESIGN

We Should Do EXERCISE

We Should Do IT EVERY DAY

We Should Do THIS MORE OFTEN

We Should Do FOR OUR WORLD

We Should Do WHAT WE WANT

We Should Do INSPIRING THINGS

We Should Do LUNCH AT A NEW SPOT

We Should Do BASKETBALL

We Should Do IT FOR THE PEOPLE

We Should Do WHAT MAKES US CRY

We Should Do COLLARD GREENS

We Should Do MORE OUTSIDE

We Should Do IT BETTER

We Should Do YOGA

We Should Do BUSINESS

We Should Do SOUL FOOD

We Should Do WORK BY HAND

We Should Do WHAT MAKES US HAPPY

We Should Do EXPERIENCE DESIGN

We Should Do IT TOGETHER

We Should Do VOLUNTEER WORK

We Should Do COFFEE

We Should Do WHAT MAKES US LAUGH

We Should Do WEBSITES

We Should Do FURNITURE DESIGN

We Should Do ART

We Should Do NOTHING

We Should Do EXPERIMENTS

We Should Do A BREAK

We Should Do POSTERS

We Should Do ABS DAILY

We Should Do IT RIGHT NOW

We Should Do RESEARCH

We Should Do SPATIAL DESIGN

We Should Do WHAT MAKES US SMILE

We Should Do IT FOR THE KIDS

We Should Do GRAPHICS

We Should Do IT WRONG

We Should Do THE UNEXPECTED

We Should Do OUR WORK

We Should Do GARDENING

We Should Do OUR PART

We Should Do WHAT MAKES US HAPPY

We Should Do TEACHING

We Should Do MORE TIME OUTSIDE

We Should Do BRANDING

We Should Do IT COLORFUL

We Should Do BOOKS

We Should Do IT FOR YOURSELF

We Should Do OR DIE

We Should Do LESS MEETINGS

We Should Do ARCHITECTURE

We Should Do COLLABORATION

We Should Do RECYCLING

We Should Do BUT DON'T

We Should Do MORE READING

We Should Do LESS INTERNET

We Should Do LEARNING

We Should Do MORE TRAVELING

We Should Do MORE SMILING

We Should Do A TYPE SPECIMEN

We Should Do FOR OUR COMMUNITY

We Should Do MORE DRAWING

We Should Do IT FOR LOVE

We Should Do LUNCH SOMETIME

We Should Do THINGS THAT SCARE US

We Should Do A DANCE OFF
We Should Do MORE DRAWING
We Should Do GRAPHICS
We Should Do WHAT MAKES US SMILE
We Should Do A LIST OF WORDS
We Should Do SOCIAL IMPACT WORK
We Should Do RIGHT BY OTHERS
We Should Do OUR WORK
We Should Do BEAUTIFUL IMAGES
We Should Do SOMETHING
We Should Do MORE LOVING
We Should Do TEACHING
We Should Do IT FOR THE KIDS
We Should Do THINGS THAT SCARE US
We Should Do YOGA
We Should Do LESS COMPLAINING
We Should Do RECYCLING
We Should Do EXPERIENCE DESIGN
We Should Do NOTHING
We Should Do FOR OUR COMMUNITY
We Should Do COLLARD GREENS
We Should Do BUSINESS
We Should Do A TYPE SPECIMEN
We Should Do FOR OUR COUNTRY
We Should Do BASKETBALL
We Should Do LEARNING
We Should Do LESS MEETINGS
We Should Do THE UNEXPECTED
We Should Do IT TOGETHER
We Should Do IT FOR YOURSELF
We Should Do PRODUCT DESIGN
We Should Do MORE PHOTOGRAPHY
We Should Do INSPIRING THINGS
We Should Do EXHIBITION DESIGN
We Should Do MUSIC
We Should Do IT NOW
We Should Do IT FOR FAMILY
We Should Do WHAT MAKES US HAPPY
We Should Do IT BETTER
We Should Do WHAT MAKES US HAPPY
We Should Do LESS INTERNET
We Should Do FOR OUR ELDERS
We Should Do WEBSITES
We Should Do WHAT WE WANT
We Should Do A LITTLE DANCE
We Should Do WORK BY HAND
We Should Do MORE TIME OUTSIDE
We Should Do IT FOR THE PEOPLE
We Should Do THE UNEXPECTED
We Should Do TYPE DESIGN
We Should Do SOMETHING NEW
We Should Do MORE OUTSIDE
We Should Do VOLUNTEER WORK
We Should Do ART
We Should Do RESEARCH
We Should Do ARCHITECTURE
We Should Do MORE SMILING
We Should Do MISTAKES
We Should Do SPATIAL DESIGN
We Should Do WHAT MAKES US LAUGH
We Should Do SMALL THINGS
We Should Do WHAT CHALLENGE US
We Should Do IT RIGHT NOW
We Should Do THAT
We Should Do LUNCH SOMETIME
We Should Do ITERATIONS
We Should Do CHARITY
We Should Do THIS MORE OFTEN
We Should Do THIS MORE OFTEN
We Should Do LUNCH AT A NEW SPOT
We Should Do FURNITURE DESIGN
We Should Do OUR PART
We Should Do PROTESTS
We Should Do IT FOR LOVE
We Should Do BOOKS
We Should Do IT FOR THE EARTH
We Should Do IT BLACK AND WHITE
We Should Do EXPERIMENTS
We Should Do GOOD DEEDS
We Should Do IT WRONG
We Should Do LIFE
We Should Do DIGITAL
We Should Do MORE
We Should Do IT WELL
We Should Do COFFEE
We Should Do OUR BEST
We Should Do SOUL FOOD
We Should Do BUILDING
We Should Do BRANDING
We Should Do A BREAK
We Should Do WHAT WE CAN
We Should Do POSTERS
We Should Do ART DIRECTION
We Should Do COLLABORATION
We Should Do LESS
We Should Do IT EVERY DAY
We Should Do OR DIE
We Should Do WHAT MAKES US CRY
We Should Do ABS DAILY
We Should Do BUT DON'T
We Should Do IT COLORFUL
We Should Do BIG THINGS
We Should Do FOR OUR WORLD
We Should Do MORE READING
We Should Do MORE TRAVELING
We Should Do DESIGN
We Should Do A FIELD TRIP
We Should Do EXERCISE
We Should Do GARDENING
We Should Do THROW A PARTY
We Should Do IT AGAIN
We Should Do RIGHT BY OTHERS
We Should Do MORE
We Should Do EXERCISE
We Should Do SOMETHING NEW
We Should Do THIS MORE OFTEN
We Should Do THINGS THAT SCARE US
We Should Do WHAT MAKES US HAPPY
We Should Do MORE READING
We Should Do THROW A PARTY
We Should Do GARDENING
We Should Do EXPERIMENTS
We Should Do WHAT WE CAN
We Should Do INSPIRING THINGS
We Should Do A BREAK
We Should Do ARCHITECTURE
We Should Do LUNCH AT A NEW SPOT
We Should Do BUILDING
We Should Do GRAPHICS
We Should Do A TYPE SPECIMEN
We Should Do IT AGAIN
We Should Do MORE TIME OUTSIDE
We Should Do WHAT CHALLENGE US
We Should Do LESS COMPLAINING
We Should Do TEACHING
We Should Do IT FOR LOVE
We Should Do THE UNEXPECTED
We Should Do A LIST OF WORDS
We Should Do THIS MORE OFTEN
We Should Do MUSIC
We Should Do WHAT MAKES US LAUGH
We Should Do OUR PART
We Should Do COLLARD GREENS
We Should Do BUT DON'T
We Should Do IT WRONG
We Should Do IT RIGHT NOW
We Should Do WHAT WE WANT
We Should Do SOUL FOOD
We Should Do IT EVERY DAY
We Should Do SPATIAL DESIGN
We Should Do VOLUNTEER WORK
We Should Do LIFE
We Should Do WHAT MAKES US CRY
We Should Do BEAUTIFUL IMAGES
We Should Do ART
We Should Do FOR OUR ELDERS
We Should Do LUNCH SOMETIME
We Should Do SOMETHING
We Should Do LESS
We Should Do MORE OUTSIDE
We Should Do LEARNING
We Should Do ABS DAILY
We Should Do BIG THINGS
We Should Do OUR WORK
We Should Do IT FOR THE EARTH
We Should Do MORE TRAVELING
We Should Do IT FOR THE KIDS
We Should Do MISTAKES
We Should Do BUSINESS
We Should Do OR DIE
We Should Do GOOD DEEDS
We Should Do TYPE DESIGN
We Should Do MORE PHOTOGRAPHY
We Should Do FOR OUR COMMUNITY
We Should Do ITERATIONS
We Should Do WHAT MAKES US SMILE
We Should Do BASKETBALL
We Should Do EXPERIENCE DESIGN
We Should Do BRANDING
We Should Do FOR OUR WORLD
We Should Do IT FOR YOURSELF
We Should Do MORE DRAWING
We Should Do DIGITAL
We Should Do MORE SMILING
We Should Do OUR BEST
We Should Do CHARITY
We Should Do A FIELD TRIP
We Should Do IT BETTER
We Should Do IT COLORFUL
We Should Do BOOKS
We Should Do NOTHING
We Should Do SMALL THINGS
We Should Do MORE LOVING
We Should Do POSTERS
We Should Do COFFEE
We Should Do IT BLACK AND WHITE
We Should Do A LITTLE DANCE
We Should Do A DANCE OFF
We Should Do ART DIRECTION
We Should Do IT FOR THE PEOPLE
We Should Do SOCIAL IMPACT WORK
We Should Do WHAT MAKES US HAPPY
We Should Do FOR OUR COUNTRY
We Should Do RECYCLING
We Should Do IT NOW
We Should Do COLLABORATION
We Should Do IT WELL
We Should Do WEBSITES
We Should Do PRODUCT DESIGN
We Should Do IT TOGETHER
We Should Do PROTESTS
We Should Do EXHIBITION DESIGN
We Should Do RESEARCH
We Should Do WORK BY HAND
We Should Do IT FOR FAMILY
We Should Do DESIGN
We Should Do YOGA
We Should Do THAT
We Should Do LESS MEETINGS
We Should Do FURNITURE DESIGN
We Should Do LESS INTERNET
We Should Do THE UNEXPECTED
We Should Do TYPE DESIGN
We Should Do WHAT WE WANT
We Should Do THIS MORE OFTEN
We Should Do IT TOGETHER
We Should Do RIGHT BY OTHERS
We Should Do A BREAK
We Should Do ITERATIONS
We Should Do FURNITURE DESIGN
We Should Do PRODUCT DESIGN
We Should Do IT WELL
We Should Do SOMETHING NEW
We Should Do MORE SMILING
We Should Do IT RIGHT NOW
We Should Do CHARITY
We Should Do MORE
We Should Do BUSINESS
We Should Do A LITTLE DANCE
We Should Do BUT DON'T
We Should Do EXHIBITION DESIGN
We Should Do IT EVERY DAY
We Should Do WHAT MAKES US SMILE
We Should Do THE UNEXPECTED
We Should Do OR DIE
We Should Do FOR OUR COUNTRY
We Should Do THAT
We Should Do IT AGAIN
We Should Do ABS DAILY
We Should Do MORE OUTSIDE
We Should Do FOR OUR ELDERS
We Should Do IT WRONG
We Should Do WHAT WE CAN
We Should Do IT FOR LOVE
We Should Do A TYPE SPECIMEN
We Should Do RECYCLING
We Should Do FOR OUR COMMUNITY
We Should Do LESS INTERNET
We Should Do COFFEE
We Should Do POSTERS
We Should Do GARDENING
We Should Do DIGITAL
We Should Do ART
We Should Do OUR PART
We Should Do EXPERIENCE DESIGN
We Should Do BRANDING
We Should Do MORE TRAVELING
We Should Do LESS
We Should Do BIG THINGS
We Should Do SOUL FOOD
We Should Do MORE LOVING
We Should Do INSPIRING THINGS
We Should Do NOTHING
We Should Do EXPERIMENTS
We Should Do WEBSITES
We Should Do BOOKS
We Should Do OUR BEST
We Should Do SOCIAL IMPACT WORK
We Should Do DESIGN
We Should Do WHAT MAKES US CRY
We Should Do WHAT MAKES US HAPPY
We Should Do WHAT CHALLENGE US
We Should Do A DANCE OFF
We Should Do MORE TIME OUTSIDE
We Should Do THINGS THAT SCARE US
We Should Do SPATIAL DESIGN
We Should Do THE UNEXPECTED
We Should Do IT FOR THE KIDS
We Should Do LEARNING
We Should Do IT FOR THE EARTH
We Should Do FOR OUR WORLD
We Should Do ARCHITECTURE
We Should Do LESS MEETINGS
We Should Do A LIST OF WORDS
We Should Do LIFE
We Should Do RESEARCH
We Should Do IT BETTER
We Should Do PROTESTS
We Should Do GOOD DEEDS
We Should Do MORE DRAWING
We Should Do SOMETHING
We Should Do YOGA
We Should Do ART DIRECTION
We Should Do VOLUNTEER WORK
We Should Do BASKETBALL
We Should Do SMALL THINGS
We Should Do IT FOR THE PEOPLE
We Should Do LUNCH AT A NEW SPOT
We Should Do WHAT MAKES US HAPPY
We Should Do TEACHING
We Should Do IT COLORFUL
We Should Do MORE PHOTOGRAPHY
We Should Do IT FOR YOURSELF
We Should Do THROW A PARTY
We Should Do EXERCISE
We Should Do MORE READING
We Should Do WORK BY HAND
We Should Do GRAPHICS
We Should Do WHAT MAKES US LAUGH
We Should Do IT BLACK AND WHITE
We Should Do THIS MORE OFTEN
We Should Do COLLARD GREENS
We Should Do OUR WORK
We Should Do BUILDING
We Should Do IT FOR FAMILY
We Should Do BEAUTIFUL IMAGES
We Should Do COLLABORATION
We Should Do LESS COMPLAINING
We Should Do MISTAKES
We Should Do IT NOW
We Should Do LUNCH SOMETIME
We Should Do MUSIC
We Should Do A FIELD TRIP

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