WeShouldDoItAll — Nike The Open
Nike The Open

In conjunction with the Tech Pack environment at Moynihan Station, Nike asked WSDIA to create another space around the tennis / table tennis world. This was in correlation with the US Open in Flushing Meadows, Queens. WSDIA created an ‘oversized’ tennis court platform that acted as playing field for an exclusive, elevated table tennis tournament. At the perimeter were bleachers, a gaming lounge, photobooths and practice tables. Along with the spatial aspects, WSDIA developed the branding and all graphic elements surrounding the event.

Creative Direction:
Nike North America Brand Design (NABD),
Byron Merritt & John Moon

Project Management:
LeeAnn Winters, Nike NABD

Fabrication:
Atomic

Photography:
Floto+Warner

WeShouldDoItAll — Nike The Open
 
WeShouldDoItAll — Nike The Open
 
WeShouldDoItAll — Nike The Open
 
WeShouldDoItAll — Nike The Open
 
WeShouldDoItAll — Nike The Open
 
WeShouldDoItAll — Nike The Open
 
WeShouldDoItAll — Nike The Open
 
WeShouldDoItAll — Nike The Open
 
WeShouldDoItAll — Nike The Open
 
WeShouldDoItAll — Nike The Open