In the summer of 2013, Nike and Footlocker planned to release a series of sportswear shoes celebrating basketball culture. WSDIA was brought on to develop the messaging and visuals through a built spatial collage. The idea was to create a dynamic environment to showcase the shoes, which would then be photographed and implemented as online advertising and in hundreds of Footlocker stores across the nation. The concept was to use basketball culture signifiers as the physical architecture and content of a basketball.