Published: March 2018
Design: WSDIA | WeShouldDoItAll
Photography: Various, noted in project descriptions
Programming: Paul Gacon
Typefaces: WSDIA Sans & Serif by Adrien Menard

Copyright: WeShouldDoItAll, 2018. All rights reserved.
All materials on this website are the intellectual property of WeShouldDoItAll (WSDIA).

This website was updated on:
Tuesday March 21, 2023 at 11:45am EDT

Contact Info:
Brooklyn New York


Our name, WeShouldDoItAll (WSDIA), is simply an intention.* We feel designers should not be constrained to a singular expertise. To survive and excel within the creative realm, it is essential to know there is no single, absolute solution to any given problem. To immerse oneself in different avenues allows consideration of the otherwise unconsidered. It’s this method of working that excites and serves to drive our studio’s practice.

*A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.
— Robert A. Heinlein, Time Enough For Love

We are a contemporary design studio that translates client needs into dynamic, visual systems that can be presented at multiple scales. These solutions take the form of branding, spatial, environmental, interactive, or print projects. We oscillate between accomplished commercial clients, established public institutions, social impact initiatives, and the unconventional or boutique — preserving our dynamic nature and avoiding a singular area of expertise or client type. This provides an edge that we apply to all challenges, as different industries are constantly overlapping and inspiring one another.


Christopher Al-Jumah (he/him), Spatial Designer
The Houston born architect/designer has completed his education at the University of Houston and TU Graz Austria. Having worked for the stellar studios like Situ and MESH Architecture he brings a great knowledge of experience and skills in fabrication and design.

Mai-Phuong Bui (they/them), Graphic Designer
The Vietnam born nonbinary designer and visual artist is also an illustrator, storyteller, and mythmaker, they are invested in filling the gaps in (queer) history caused by oppression or colonization by exploring queerness as being stripped of humanness and declining the right to reincarnate. In their spare time, they design with the collective OTHER PUBLISHING.

Janet Chan (she/her), Graphic Designer
Born in El Salvador and raised in China, this animal-loving designer works on identity, print, spatial and interaction projects. Her interest range from developing structures to tell a narrative in different forms to collecting ceramics when traveling. She received her Bachelor of Fine Arts from Parsons School for Design and has worked on projects for clients across the art and culture industry to business. Prior to working at WSDIA, she has worked as at Thinx Inc, Wkshps, and the Met Museum of Art.

Courtney Hafer (she/her), Studio & Project Manager
The Verona, New Jersey native attended Marymount Manhattan College. She is super organized and has previously worked as private investigator, travel coordinator and receptionist. Her responsibilities live between keeping the team moving to juggling multiple schedules to helping attract new business. Courtney enjoys travel, being outdoors and is the proud mother of her babies, Pentax Zoom 90WR and Pentax A3000.

Jonathan Jackson (he/him), Spatial & Graphic Designer
Hailing from Mount Vernon, NY, this WSDIA partner graduated from Kent State University with a degree in Architecture. Prior to founding WSDIA in 2004, he worked for architects Studio Archea in Italy, Archi-Tectonics and Lindy Roy in NYC. He served 2 years on the AIGA/NY board of directors and as visiting critic at Columbia University GSAPP, Pratt University, Rhode Island School of Design, and Ecole Superieure en Visual Merchandising Design in Switzerland.

Sarah Nelson Jackson (she/her), Studio & Project Manager
This Holmdel, New Jersey native is partner at WSDIA and graduated with a BFA from Boston University, her background in Graphic Design and Art History transitioned to an obsession with typography, interactivity, and understanding through visual arts. Sarah has generated measurable and significant results for projects from start to finish, from large e-commerce websites to emerging brands. She has lectured nationally and internationally.

Jeemin Shim (she/her), Graphic Designer
is a visual practitioner who views graphic design as the active practice of thought, engagement, and expression. She aligns herself not as an expert, but as a curious generalist and learner who strives for conceptual rigor, versatility, and care. Formerly, Jeemin worked on spatial graphics and guidelines for Formation, Houston, and limited edition art multiples and experiences for VISIONAIRE in New York. As Jeemin continues in design, she seeks every day to support rather than direct, look back to see ahead, and listen.

Geraldine Vargas (she/her), Spatial Designer
The Peruvian-American designer based in New York/New Jersey practicing around exhibition, interior, and architecture design. She is interested in playful visual culture, digital landscapes, and intersectional public spaces. Geraldine has worked with T+E+A+M, Museum of Ice Cream, and Fete Nature Architects on retail, residential, and entertainment projects. She graduated with a B.Arch from Syracuse University School of Architecture, and was recently a recipient of a Brooklyn Arts Council Grant.

Thank you to our collaborators and former co-workers:
Corey Yurkovich, Tim Roos, Floto+Warner, Alessandra Bautista, Katie Braatvedt, Natalia Flores Zalles, Adrien Menard, David Norori, Alexis Quarles, Jahzeel Sanchez, Anika Shah, Christine Shen, Roos van Zijl, Aimee Wolf, Kozue Yamada, Shufan Zhang

Selected Clients

— American Institute of Architects (AIANY)
— American Institute of Graphic Arts (AIGANY)
— Art Directors Club (ADC)
— Columbia University, Graduate School of Architecture, Planning & Preservation (GSAPP)
— Institute for Urban Design
— Kent State University College of Architecture & Environmental Design (CAED)
— Museum of the City of NY (MCNY)
— Smithsonian Institution
— Social Science Research Council
— Studio Museum - Harlem
— The Trust for Governors Island (formally GIPEC)
— University of Arkansas, Fay Jones School of Architecture
— University of Pennsylvania, School of Design (PennDesign)
— University of Texas at Austin, School of Architecture

Media & Entertainment
— Metropolis Magazine
— New York Times Magazine
— Pandora Media
— Spotify

Fashion & Luxury
— Diesel
— Nike

— Archi-Tectonics
— Google
— Logitech
— Samsung
— Scion
— Ralph Appelbaum Associates Inc
— Tishman Speyer/ Top of the Rock

Social Impact
— Center for Urban Pedagogy
— Local Development Corporation of East New York
— Resilience Advocacy Project
— The Bronx Defenders



— "Studio Culture Now: Advice and guidance for designers in a changing world", Unit Editions
— "Under / Over" Exhibition (Various Artists) by Marta & Plant Paper, featured on It's Nice That, LA Times, Wallpaper Magazine, Sight Unseen, and more.

— The Design Kids, 'Featured Studio'

— ArchDaily, 2018 Building of the Year Awards - 'Interior Architecture', Nike NYHQ
— Surface Magazine, The List & The List Feature
— FRAME 'The Other Office 3: Creative Workplace Design', Nike NYHQ

— The AIGA Guide to Careers in Graphic & Communication Design, Published by Bloomsbury
— BOB magazine #160, Nike NYHQ
— Domus Magazine, Nike NYHQ
— ArchDaily, Nike NYHQ
— DesignBOOM, Nike NYHQ

— Microfactories: Move Aside Mr. Ford, Published by Lannoo Publishers
— 360° Design, #63, 'Sports Design'
— UNIQLO Blog, 'Self Designed Life'
— 'The Unconstrained Design of WSDIA' by Novedge Blog

— Special Edition: Artist Collaborations on Packaging Design, Published by Viction:ary
— Nimble: Thinking Creatively in the Digital Age, Published by HOW Books
— COLLATE, 'New Website'
— Special Edition, Artist Collaborations on Packaging Design, Published by Viction:ary

— FRAME magazine #96, ‘In Extreme Cases’
— BOB magazine #114, 'New & Spot'
— Interior Design Magazine - China
— Architizer, 'Project of the Day' for Pandora Media Offices
— COLLATE, Nike Tech Pack Series

— COLLATE, 'Network Mapping Prints'
— COLLATE, 'Nike Basketball Tees'

— AIGA, ‘365:Annual 30’, for NPNY2008 Exhibition
— Creative Review ‘The Annual’

— NetDiver ‘Best of the Year 2008’
— Archinect Feature: ‘Working out of the Box’,

— Logology, Published by Viction:ary
— Art Directors Club of NY Young Guns 5
— Print Magazine Interactive Design Annual
— Photo District News (PDN) Annual

WSDIA has won numerous international awards, most notably from AIGA 365, Creative Review 'The Annual', Type Directors Club 'TDC55' and ADC Young Guns 5. WSDIA has proactively refrained from submitting to award competitions since 2012.


— 'The Less You Know, The Better', invited by Pentagram (over Zoom)
— 'The Less You Know, The Better', Walker Art Center, Insights Design Lectures

— Friedman Benda - 'Design in Dialogue'
— 'Flat, Deep & In-Between', Columbia University - GSAPP
— Faculty of Architecture Skopje - Macedonia, '000000'
— University of Illinois - Arts & Design, College of Fine Arts and Applied Arts, '000000'
— Faculty of Architecture Skopje - Macedonia, '000000'

— 'BIPOC Directors Collective', Architecture Round Table hosted by BIPOC DC
— 'DESIGN LEADERSHIP NOW: Design & the Great Reset', w/ Paula Antonelli hosted by Pause | Reset Speaker Series
— 'How to Set Up A Multidisciplinary Design Office', Office Hours
— 'Exhibition Design as Social Practice' at the Center for Architecture, NY

— 'Alone Together & Somewhere In-Between: Modes of Practice in Contemporary Architecture' at the Center for Architecture, NY

— 'Of One or More Things', School of Architecture at Syracuse University

— 'Pass/Fail', UsByNight Design Festival, Antwerp, Belgium
— 'Quietly, We've Been Loud', AIA Cleveland, Cleveland, OH
— 'Recent Work', Parsons School of Design
— 'Scales', invited by Pentagram at the Pentagram Offices

— Disruptive Small Firm Practices: Innovative Models for Expanding Services Panel at AIA Conference on Architecture 2016, Philadelphia

— 'WSDIA vs NIKE, Speculations vs Realizations', ES Visual Merchandising Design, Vevey Switzerland

— 'Scales', AIGA/NY
— Alternative Design Career Panel, Harvard GSD

— 'Scales', University of Michigan, Taubman College of Architecture + Urban Planning
— 'Scales', Syracuse University, College of Visual & Performing Arts

— Meeting The Designers Series with Julian Alexander, Apple Store
— Making Space - 6 Dialogues, PennDesign Symposium
— 'Progress/Process', Parsons School of Design
— 'Progress/Process', Cleveland Urban Design Collaborative



Published: March 2018
Design: WSDIA | WeShouldDoItAll
Photography: Various, noted in project descriptions
Programming: Paul Gacon
Typefaces: WSDIA Sans & Serif by Adrien Menard

Copyright: WeShouldDoItAll, 2018. All rights reserved.
All materials on this website are the intellectual property of WeShouldDoItAll (WSDIA).