Contact Info:
199 Cook Street
Suite 311
Brooklyn, NY 11206

Published: March 2018
Design: WSDIA | WeShouldDoItAll
Photography: Various, noted in project descriptions
Programming: Paul Gacon
Typefaces: WSDIA Sans & Serif by Adrien Menard

Copyright: WeShouldDoItAll, 2018. All rights reserved.
All materials on this website are the intellectual property of WeShouldDoItAll (WSDIA).

This website was updated on:
Tuesday October 23, 2018 at 12:15am EDT

Contact Info:
199 Cook Street
Suite 311
Brooklyn, NY 11206


Our name, WeShouldDoItAll (WSDIA), is simply an intention.* We feel designers should not be constrained to a singular expertise. To survive and excel within the creative realm, it is essential to know there is no single, absolute solution to any given problem. To immerse oneself in different avenues allows consideration of the otherwise unconsidered. It’s this method of working that excites and serves to drive our studio’s practice.

*A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.
— Robert A. Heinlein, Time Enough For Love

We are a contemporary design studio that translates client needs into dynamic, visual systems that can be presented at multiple scales. These solutions take the form of branding, spatial, environmental, interactive, or print projects. We've been nationally and internationally recognized through various awards and publications.

We oscillate between accomplished commercial clients, established public institutions, social impact initiatives, and the unconventional or boutique — preserving our dynamic nature and avoiding a singular area of expertise or client type. This provides an edge that we apply to all challenges, as different industries are constantly overlapping and inspiring one another.


Jonathan Jackson, Partner
Our founding partner graduated from Kent State University with a degree in Architecture. Prior to founding WSDIA in 2004, he worked for architects Studio Archea in Italy, Archi-Tectonics and Lindy Roy in NYC. He served 2 years on the AIGA/NY board of directors and as visiting critic at Columbia University GSAPP, Pratt University, Rhode Island School of Design, and Ecole Superieure en Visual Merchandising Design in Switzerland.

Sarah Nelson Jackson, Partner
Having graduated with a BFA from Boston University, her background in Graphic Design and Art History transitioned to an obsession with typography, interactivity, and understanding through visual arts. Sarah has generated measurable and significant results for projects from start to finish, from large e-commerce websites to emerging brands. She has lectured nationally and internationally.

Adrien Menard, Senior Designer
A graphic and type designer originally from Paris, Adrien enjoys working on graphic identities, books and publications, typefaces, art direction and websites for cultural organizations, businesses and individuals. Adrien studied at ECV Paris and the KABK, holds a Masters in Art Direction with specification in typography, and a particular focus on the relationship between Art and Design.

Katie Braatvedt, Spatial Designer
Hailing from Auckland, New Zealand with a degree in Architecture from the University of Auckland. She has worked internationally in London for 31/44 Architects, in Delhi for Sanjay Prakesh Architects and for Fabricate Architects in her homeland. Her skill set ranges from drawing, model making, to 3d computer fabrication.

David Norori, Design Intern
Working on diverse projects thrown his way, David's hungry to learn and improve. In his short time with us, he's worked on animations, graphics, sculpture concepts and supportive production. Commuting from Dirty Jersey, David's interests include motion design, music (he's a great dj in the studio) and basketball. He previously interned at Ryan McGinley.

Thank you to our collaborators and past staff:
Corey Yurkovich, Tim Roos, Floto+Warner, Jahzeel Sanchez, Alexey Kudryavtsev, Aimee Wolf, Shufan Zhang

Selected Clients

— American Institute of Architects (AIANY)
— American Institute of Graphic Arts (AIGANY)
— Art Directors Club (ADC)
— Columbia University, Graduate School of Architecture, Planning & Preservation (GSAPP)
— Institute for Urban Design
— Kent State University College of Architecture & Environmental Design (CAED)
— Smithsonian Institution
— The Trust for Governors Island (formally GIPEC)
— University of Arkansas, Fay Jones School of Architecture
— University of Pennsylvania, School of Design (PennDesign)

Media & Entertainment
— Metropolis Magazine
— New York Times Magazine
— Pandora Media
— Spotify

Fashion & Luxury
— Diesel
— GREY Jason Wu
— Jill Stuart
— Kiehl’s
— Nike

— Archi-Tectonics
— Google
— Hall & Partners
— Pentagram
— Samsung
— Scion
— Ralph Appelbaum Associates Inc
— Tishman Speyer/ Top of the Rock

Social Impact
— Center for Urban Pedagogy
— Local Development Corporation of East New York
— Resilience Advocacy Project
— The Bronx Defenders



— ArchDaily, 2018 Building of the Year Awards - 'Interior Architecture', Nike NYHQ
— Surface Magazine, The List & The List Feature
— FRAME 'The Other Office 3: Creative Workplace Design', Nike NYHQ

— The AIGA Guide to Careers in Graphic & Communication Design, Published by Bloomsbury
— BOB magazine #160, Nike NYHQ
— Domus Magazine, Nike NYHQ
— ArchDaily, Nike NYHQ
— DesignBOOM, Nike NYHQ

— Microfactories: Move Aside Mr. Ford, Published by Lannoo Publishers
— 360° Design, #63, 'Sports Design'
— UNIQLO Blog, 'Self Designed Life'
— 'The Unconstrained Design of WSDIA' by Novedge Blog

— Special Edition: Artist Collaborations on Packaging Design, Published by Viction:ary
— Nimble: Thinking Creatively in the Digital Age, Published by HOW Books
— COLLATE, 'New Website'
— Special Edition, Artist Collaborations on Packaging Design, Published by Viction:ary

— FRAME magazine #96, ‘In Extreme Cases’
— BOB magazine #114, 'New & Spot'
— Interior Design Magazine - China
— Architizer, 'Project of the Day' for Pandora Media Offices
— COLLATE, Nike Tech Pack Series

— COLLATE, 'Network Mapping Prints'
— COLLATE, 'Nike Basketball Tees'

— AIGA, ‘365:Annual 30’, for NPNY2008 Exhibition
— Creative Review ‘The Annual’

— NetDiver ‘Best of the Year 2008’
— Archinect Feature: ‘Working out of the Box’,

— Logology, Published by Viction:ary
— Art Directors Club of NY Young Guns 5
— Print Magazine Interactive Design Annual
— Photo District News (PDN) Annual

WSDIA has won numerous international awards, most notably from AIGA 365, Creative Review 'The Annual', Type Directors Club 'TDC55' and ADC Young Guns 5. WSDIA has proactively refrained from submitting to award competitions since 2012.


— 'Of One or More Things', School of Architecture at Syracuse University

— 'Pass/Fail', UsByNight Design Festival, Antwerp, Belgium
— 'Quietly, We've Been Loud', AIA Cleveland, Cleveland, OH
— 'Recent Work', Parsons School of Design
— 'Scales', invited by Pentagram at the Pentagram Offices

— Disruptive Small Firm Practices: Innovative Models for Expanding Services Panel at AIA Conference on Architecture 2016, Philadelphia

— 'WSDIA vs NIKE, Speculations vs Realizations', ES Visual Merchandising Design, Vevey Switzerland

— 'Scales', AIGA/NY
— Alternative Design Career Panel, Harvard GSD

— 'Scales', University of Michigan, Taubman College of Architecture + Urban Planning
— 'Scales', Syracuse University, College of Visual & Performing Arts

— Meeting The Designers Series with Julian Alexander, Apple Store
— Making Space - 6 Dialogues, PennDesign Symposium
— 'Progress/Process', Parsons School of Design
— 'Progress/Process', Cleveland Urban Design Collaborative



Published: March 2018
Design: WSDIA | WeShouldDoItAll
Photography: Various, noted in project descriptions
Programming: Paul Gacon
Typefaces: WSDIA Sans & Serif by Adrien Menard

Copyright: WeShouldDoItAll, 2018. All rights reserved.
All materials on this website are the intellectual property of WeShouldDoItAll (WSDIA).